Client: Vidalia Onion Committee

Rebranding a Sweet Onion

I worked with the Vidalia Onion Committee to develop their new identity. Through research and discovery we learned that the product was seen as premium, vibrant, sweet, and memorable. With these key words in mind I developed the logo and key visual elements.

I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not reflect the views of the Vidalia Onion Committee.