Client: AstraZeneca

My TRU Story

We designed a website that features real stories from metastatic breast cancer patients with the objective to inspire others to research their options for this disease and talk to their doctor about targeted treatment. The design process started with a competitor analysis of what other companies are doing in this space. After researching other patient sites, I identified fonts, colors, and illustrative styles that differentiate this storytelling site and brands it in a modern and fresh way.

I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not reflect the views of AstraZeneca.