Client: Federal Deposit Insurance Corporation (FDIC)

Know Your Risk, Protect Your Money Deposit Insurance Campaign

Our team was tasked with creating a campaign that educated Gen Z on the importance of having their money in an FDIC insured bank. We took a universal and adorable symbol for savings and put it in precarious situations showing how their money might be in accounts and products that are not insured. We worked with a 3D studio to create an own-able character and scenarios. Using the 3D assets I created a holistic set of assets.

I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not reflect the views of the FDIC.

Creative Team

Creative Directors: Hollie Ontrop, Andy Weishaar
Producer: Katherine Vences
Copywriter: Bret Gunter
Art Direction and Design: Jamie Pugliese
Design: Joanna Rugani
3D Studio: Mindtric